JOSHUA MARTIN FOR SANA GOLF
I was the lead creative director on this project and led both garment development/design and logo development/design. I approached this with the intention of building out a collection that would provide SANA’s community, a consumer base accustomed to loud skeleton based sports graphics, with something to wear on the golf course that spoke to their sensibilities. I sought to create a loud yet refined collection for those members of the community who had begun to grow out of the graphic tee/hoodie streetwear space.
Below are the garments, accessories, and logo branding.
GARMENT DEVELOPMENT/DESIGN
Nylon Quarter-Zip Windbreaker and Shorts in Black/White
Nylon Quarter-Zip Windbreaker and Shorts in Tan/Blue/Green
Pleated Nylon/Spandex Performance Golf Trousers in Black
Cotton Performance Polo in
Cream Hoodie
Cigarette Tee Box
Divot Tool
Hat Offerings
Golf Towel
Ball Markers
LOGO DEVELOPMENT
With our logo development I sought to create a nostalgic leaning set of logos that simultaneously leaned into SANA’s design language and also pushed the brand into a more refined and elevated space.
The first logo I went about creating with my designer was the SANA monogram. I wanted to build something reminiscent of a heritage country club logo that would serve as the primary logo for the collection. Several napkin sketches later and the SANA monogram was developed.
Building off the monogram was the skeleton golfer playing off the “skelly” character that had been a consistent part of SANA’s brand since their inception. We added a bit of refinement to the character and fit it within the context of the monogram to create a cohesive and strong logo pack for this collection.
Lastly we combined both the skeleton golfer and the monogram with a laureled crest to expand the possible end usage for future SANA Golf collections.
RESULTs
