JOSHUA MARTIN FOR DETROIT CITY FOOTBALL CLUB X SANA
As the lead creative director for this project, I oversaw both the garment development/design, and the marketing strategy. I’ve always drawn heavy inspiration from vintage football kits, so I was excited by the challenge of merging that aesthetic with Detroit's rugged, workwear-driven style. The first capsule, though small, proved to be highly impactful, selling out within just three hours of its release.
GARMENT DEVELOPMENT/DESIGN
