This project was really challenging but incredibly rewarding. I was given the task of ideating an in-arena store space that displayed the product, could be torn down/ set up rapidly, and provided a luxury experience for sana and tigers fans alike during Miguel Cabrera’s final weekend playing baseball.
We activated with a custom baseball inspired vinyl flooring with a tasteful SANA monogram, a turf wall with 511 SANA branded baseballs, representative of Miggy’s 511 career home runs. Over 1500 units were sold, with the activation driving ticket sales to 3 back-to-back-to-back sellouts for the Tigers and SANA selling out by the 3rd inning, garnering a line that spanned almost a quarter of Comerica Park.
