SDBC all began with a relatively simple yellow hoodie sample. I had developed a tech pack for the hoodie pattern but was uncertain about what to print on it. Having tossed the idea of playing around with making fake church merchandise, I typed out “SOUTH DETROIT BAPTIST CHURCH” and tried to arrange it in such a way that would leave people uncertain as to whether or not it was merchandise for a real church or a streetwear label. Initially, my goal was just to test the printing and washing capabilities of the factory I was working with. But when I wore the hoodie to a club during NBA All-Star Weekend, it instantly (and surprisingly to me) caught the attention of Anthony Edwards, 50 Cent, Druski, and Jeff Hamilton. Certainly not a group of individuals I had ever expected to lay eyes on one of my pieces.